The most Innovative Company 2011 by ima.

-YOU DON’T GET TO 500 MILLION FRIENDS WITHOUT MAKING A FEW ENEMIES-

Remember those words? For me, personally, Its an AWESOME line! Yeah, sometimes I get worried of what people think about me and what I am doing. Here it goes, The Social Network movie’s taglines was really motivate me to keep develop and chase my dream.

the movie about how facebook was invented

The Social Network is an adapted movie from the history of Facebook. It was nominated in a lot of awards (won some couple of them). That’s quite a fast-flow movie, it drained all my concentration to keep up with what Mark was saying during the movie (No other option for me in Malaysia, better listen up carefully instead of read the malayu-substitle. [doh?])

Okay, that’s it!

Before it’s going to the movie review blog, I need to set back to the Mid-term task for Creative Innovation subject. I am going to have some review about facebook and its Innovations.

Technology? Is it a super awesome new technology? Unfortunately, it is not. Facebook is just like another Social Network, they are connecting people and make friends through the internet. Well, yeah.. It is still a technology, and this few lines from the movie teach me about the real-deal of innovation.

Mark Zuckerberg: The grounds are our thing is cool and popular, and Harvard Connection is lame! Wardo, I didn’t use any of their code, I promise, I didn’t use anything! Look, a guy who builds a nice chair doesn’t owe money to everyone who ever has built a chair. They came to me with an idea, I had a better one. 

Process?? I think I need to tag this post with ‘movie review’, since I will use another lines from the movie to expressing how Facebook innovate their selves according their customers, the users.

“Okay, let me tell you the difference between Facebook and everyone else, we don’t crash EVER! If those servers are down for even a day, our entire reputation is irreversibly destroyed! Users are fickle, Friendster has proved that. Even a few people leaving would reverberate through the entire userbase. The users are interconnected, that is the whole point. College kids are online because their friends are online, and if one domino goes, the other dominos go, don’t you get that?”

YES! They never expect their web going down. I never find facebook went down or having server maintenance even for once. They are considering the entire social experience of college at the first and put them online. Currently, it is already developed to any social experience of EVERYONE in the world. They put attention on simple thing like like-ing in facebook page; they wouldn’t navigate you away from your current page, which always annoys you the most.

This tiny innovation made facebook became the reliable media to post your creation online and get the direct feedback from your friend (as you can put comment into everything on the wall ☺).

Blue indicates the location of Facebook islands

Product?? Name other things you can find beside your page on facebook?! Yes, there are Facebook Group, Event, Fans, and many more. They do really accommodate every users based on their needs. FYI, they give it for free!! if you have just make a new fans page on facebook, they would advertise you at the right corner web for free. They link everything on the wall, youtube video, and your blog, even your old friendster page!

This is what I found very helping. I do some little research through surveymonkey.com for my marketing paper, and surveymonkey offers me to post the survey on facebook. Amaizing right? I mean, spamming email for questionnaire is soooooo last year. facebook? Just type a favor-shout out on your page, then your hundred, or even thousands of your online friends will see you and fill the questionnaire for you :P.

Business Model?? Its just as simple as an advertising, but they got their selves armed with all facilitate the their business according their customers. Privacy features, notes to replace your old blog, which couldn’t tag friends, and many other advantages, were the solution of problems that you might never realize before. Innovation somehow requires a change, and they anticipate the users expectation by the changes. By having 1400 employee across 12 countries in the world, facebook is introducing a new innovation everyday. It’s also noted that anyone can make their own application and spread it in facebook.

Conclusion In brief, I might say that this is a PHENOMENON. Sounds exaggerate, but as the pictures above, facebook is about to conquer the world. They having a good analysis about their customers, then deliver the customers expectation in aright way. Facebook drives the trends. The customers’ involvement during the development process is stimulating others to do some and more innovations everyday.

That’s why I’m saying this is the FACEBOOK AGE.

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